Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Add to BasketStrategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Add to BasketDiversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Add to BasketAdvertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Pete Bennett
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Add to BasketChanging the World Is the Only Fit Work for a Grown Man
Steve Harrison
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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Add to BasketThe Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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Add to BasketSocial Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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Add to BasketThe Psychology of Advertising
Bob M. Fennis
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Add to BasketThe Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising and New Media
Christina Spurgeon
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Add to BasketStrategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Add to BasketSocial Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Add to BasketMedia Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Add to BasketHyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Add to BasketCelebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The British Media Industries : An Introduction
Vincent Campbell
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