Revitalizing the Pharmaceutical Business : Innovative Marketing Approaches Hardback
by Raja B. Smarta
Hardback
Description
This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets.
The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.
Information
-
Item not Available
- Format:Hardback
- Pages:296 pages
- Publisher:SAGE Publications Inc
- Publication Date:01/12/1999
- Category:
- ISBN:9780761993759
Information
-
Item not Available
- Format:Hardback
- Pages:296 pages
- Publisher:SAGE Publications Inc
- Publication Date:01/12/1999
- Category:
- ISBN:9780761993759