Ratings Analysis : Audience Measurement and Analytics
James Webster
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Ratings Analysis : Audience Measurement and Analytics
James Webster
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles, PhD. (University of Kansas, USA) Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles, PhD. (University of Kansas, USA) Marsh
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William (University of Ottawa, CANADA) Leiss
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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Making Media Work : Cultures of Management in the Entertainment Industries
Derek Johnson
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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