Advertising International : The Privatisation of Public Space PDF
by Armand Mattelart
Part of the Comedia series
Description
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:256 pages
- Publisher:Taylor & Francis
- Publication Date:20/09/2005
- Category:
- ISBN:9781134942381
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Information
-
Download - Immediately Available
- Format:PDF
- Pages:256 pages
- Publisher:Taylor & Francis
- Publication Date:20/09/2005
- Category:
- ISBN:9781134942381