Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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£32.00
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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£27.00
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Advertising Sin and Sickness : The Politics of Alcohol and Tobacco Marketing, 1950-1990
Pamela Pennock
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£21.75
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Add to BasketFashion Marketing and Communications : Theory and Practice Across the Fashion Industry
Olga (London College of Fashion, UK) Mitterfellner
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Between the briefs : A romp through the halcyon days of advertising
Aubrey Malden
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A Cannes Lions Jury Presents: The Art of Branded Entertainment
Ricardo Dias
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Street-Smart Advertising : How to Win the Battle of the Buzz
Margo Berman
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£38.00
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Humor in the Advertising Business : Theory, Practice, and Wit
Fred K. Beard
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£15.39
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Planning for Power Advertising : A User's Manual for Students and Practitioners
Anand Halve
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Imagi-Nations and Borderless Television : Media, Culture and Politics Across Asia
Amos Owen Thomas
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Imagi-Nations and Borderless Television : Media, Culture and Politics Across Asia
Amos Owen Thomas
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Advertising and Promotion : Communicating Brands
Christopher Hackley
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£28.99
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Revitalizing the Pharmaceutical Business : Innovative Marketing Approaches
Raja B. Smarta
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£37.00
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Advertising in Everyday Life
Neil M. Alperstein (Loyola College, Maryland, USA)
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£24.50
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Great Clients : Why Their Advertising Is Better Than Yours
Ullman
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