Sport and Social Media in Business and Society Hardback
by Gashaw (Towson University, USA) Abeza, Ryan (Towson University, USA) King-White
Part of the Routledge Focus on Sport, Culture and Society series
Hardback
Description
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport.
Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research.
It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:114 pages, 2 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:06/12/2023
- Category:
- ISBN:9781032415017
£49.99
£46.09
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:114 pages, 2 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and w
- Publisher:Taylor & Francis Ltd
- Publication Date:06/12/2023
- Category:
- ISBN:9781032415017
