Boosting Tourism Development through Intellectual Property Paperback / softback
by Wipo, World Tourism Organization
Paperback / softback
Description
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https://www.youtube.com/watch?v=qzjUKF4Cy1I.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:112 pages
- Publisher:World Intellectual Property Organization
- Publication Date:06/05/2021
- Category:
- ISBN:9789280530346
Information
-
Out of stock
- Format:Paperback / softback
- Pages:112 pages
- Publisher:World Intellectual Property Organization
- Publication Date:06/05/2021
- Category:
- ISBN:9789280530346