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What Is LEGO?, Paperback / softback Book

What Is LEGO? Paperback / softback

Illustrated by Ted Hammond

Part of the What Was? series

Paperback / softback

Description

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys.

From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always "play well" - encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.

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