Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Process and Practice of Radio Programming, Paperback / softback Book

Process and Practice of Radio Programming Paperback / softback

Paperback / softback

Out of Stock - We are unable to provide an estimated availability date for this product

Description

Rapid changes in the radio industry in recent years have brought new challenges to radio program directors.

This book addresses these changes, and provides case studies from some of the most respected broadcasters in the industry. Process and Practice of Radio Programming examines all aspects of a radio programmer's job.

Among the topics discussed are: creating a program clock, developing an ear for selecting tomorrow's hits, hiring, managing, and working (airchecking) with talent, image creation, marketing a station, ratings and research, working with sales, promotions, news, new technologies—including Virtual Radio Programming, surviving within a multiopoly situation, how to compete competitively with other stations in the market, understanding obligations to the FCC, developing relationships with record companies, clients, marketing and research firms, and others as well as learning how to program to a target audience.

Information

Save 11%

£45.00

£39.79

Out of Stock - We are unable to provide an estimated availability date for this product
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information