Marketing and Finance : Creating Shareholder Value Paperback / softback
by Malcolm (Cranfield School of Management) McDonald, Brian D. (PragMedic) Smith, Keith Ward
Paperback / softback
Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.
It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.
Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:288 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:23/08/2013
- Category:
- ISBN:9781119953388
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:288 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:23/08/2013
- Category:
- ISBN:9781119953388