Free Your Mind : The New World of Manipulation and How to Resist it
Laura Dodsworth
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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De Gruyter Handbook of Media Economics
Ulrike Rohn
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Storytelling : Bewitching the Modern Mind
Christian Salmon
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Powering the Home : Fifty Years of Advertising Home Appliances (1920-1970)
Ruth Artmonsky
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Leadership in a Time of Crisis : Simple explanations of complex topics
Murat Ulker
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The Persuaders : The hidden industry that wants to change your mind
James Garvey
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Advertising Revolution : The Story of a Song, from Beatles Hit to Nike Slogan
Alan Bradshaw
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. (Associate Professor of Advertising, University of Il Oswald
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All and Nothing : A Digital Apocalypse Volume 5
Martin Burckhardt
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The Near-Death of the Author : Creativity in the Internet Age
John Potts
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Air Wars : Television Advertising and Social Media in Election Campaigns, 1952-2016
Darrell M. West
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Doing Semiotics : A Research Guide for Marketers at the Edge of Culture
Laura R. (President, President, Marketing Semiotics Inc.) Oswald
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. (Associate Professor of Advertising, University of Il Oswald
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Scripting Reading Motions : The Codex and the Computer as Self-Reflexive Machines
Manuel (Assistant Professor, University of Coimbra) Portela
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New Digital Media and Learning as an Emerging Area and "Worked Examples" as One Way Forward
James Paul (Mary Lou Fulton Presidential Professor of Literacy St Gee
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Contagious Architecture : Computation, Aesthetics, and Space
Luciana (Goldsmiths College) Parisi
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Selling the Silver Bullet : The Lone Ranger and Transmedia Brand Licensing
Avi Santo
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