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Consuming Behaviour, Paperback / softback Book

Consuming Behaviour Paperback / softback

Paperback / softback

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This text seeks to overcome an imbalance in traditional consumer behaviour texts by incorporating biological, sociological and anthropological theories into the core of the work.

The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text seeks to adopt a neutral view of consuming behaviour rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behaviour in today's world.

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£47.99

£45.19

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