The Power of the Tale : Using Narratives for Organisational Success Hardback
by Julie Allan, Gerard Fairtlough, Barbara Heinzen
Hardback
Description
" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geus's thinking forward . .
I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story-telling is one of the best ways for individuals, groups, organizations and societies to learn.
Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness.
As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:320 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:11/02/2002
- Category:
- ISBN:9780470842270
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:320 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:11/02/2002
- Category:
- ISBN:9780470842270