Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Focus Groups : Theory and Practice, Paperback / softback Book

Focus Groups : Theory and Practice Paperback / softback

Part of the Applied Social Research Methods series

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source.

It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory.

Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data.

The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.

Information

Other Formats

Save 0%

£54.00

£53.85

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Applied Social Research Methods series  |  View all

Qualitative Research Design

£54.00

£53.85

Add to Basket

Survey Research Methods

£76.00

£74.85

Add to Basket

Diagnosing Organizations

£76.00

£74.85

Add to Basket

Research Synthesis and Meta-Analysis

£76.00

£75.29

Add to Basket