Capturing Customer Equity : Moving from Products to Customers
David Bejou
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The Future of Relationship Marketing
David Bejou
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The Future of Relationship Marketing
David Bejou
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Profit Maximization Through Customer Relationship Marketing : Measurement, Prediction, and Implementation
Lerzan Aksoy
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Profit Maximization Through Customer Relationship Marketing : Measurement, Prediction, and Implementation
Lerzan Aksoy
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