Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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International Marketing Research : A Transformative Approach
V. Kumar
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Valuing Customer Engagement : Strategies to Measure and Maximize Profitability
V. Kumar
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Marketing Research : International Student Version
David A. Aaker
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Profitable Customer Engagement : Concept, Metrics and Strategies
V. Kumar
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Intelligent Marketing : Employing New-Age Technologies
V. Kumar
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Customer Lifetime Value : The Path to Profitability
V. Kumar
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