Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Dieter Rams : Ten Principles for Good Design, Paperback / softback Book

Dieter Rams : Ten Principles for Good Design Paperback / softback

Edited by Cees W. de Jong

Paperback / softback

Description

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items.

Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition.

Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines.

Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters.

A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson.

Archival materials include photos of Rams' design team and excerpts from his publications and speeches.

Information

Save 22%

£39.99

£30.89

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information