Integrated Marketing Communication : Creating Spaces for Engagement
Jeanne M. Persuit
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Add to BasketSport Teams, Fans, and Twitter : The Influence of Social Media on Relationships and Branding
Brandi Watkins
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Add to BasketCelebrity and the American Political Process : Integrated Marketing Communication
Jennifer Brubaker
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Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach
Robert S. Littlefield
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