Marketing Research : International Student Version Paperback / softback
by DAVID A. AAKER, V. Kumar, Robert P. Leone, George S. Day
Paperback / softback
Description
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization.
This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.
Suitable for students in the intermediate or advanced courses.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:662 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/12/2012
- Category:
- ISBN:9781118321812
Information
-
Item not Available
- Format:Paperback / softback
- Pages:662 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/12/2012
- Category:
- ISBN:9781118321812