Relationship Marketing in the Digital Age
Robert Palmatier
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Relationship Marketing in the Digital Age
Robert Palmatier
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. Brown
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Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach
Edoardo Magnotta
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Vincent Mabillard
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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places
Vincent Mabillard
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan Benito
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan Benito
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa Cuomo
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Business Digitalization : Corporate Identity and Reputation
Pantea Foroudi
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna Grudecka
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna Grudecka
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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