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News for a Change : An Advocate's Guide to Working with the Media, Paperback / softback Book

News for a Change : An Advocate's Guide to Working with the Media Paperback / softback

Paperback / softback

Description

News for a Change provides step-by-step instructions for working with the media to promote social change.

The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy.

In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.

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