Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Promoting Fashion, Paperback / softback Book

Promoting Fashion Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

The marketing and promotion of fashion is entering a fast-moving and challenging phase.

This book shows how to appeal to the consumer and communicate the brand message.

Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.

Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign.

These are supported by case studies and interviews with leading professionals.

Information

Other Formats

Save 21%

£24.99

£19.59

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information