Analysing Media Texts Paperback / softback
by Dr. Andrew Burn, David Parker
Part of the Continuum Research Methods series
Paperback / softback
Description
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:104 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:01/12/2003
- Category:
- ISBN:9780826464705
Other Formats
- PDF from £26.72
Information
-
Out of stock
- Format:Paperback / softback
- Pages:104 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:01/12/2003
- Category:
- ISBN:9780826464705