Technology at the Margins : How IT Meets the Needs of Emerging Markets Hardback
by Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah
Part of the Microsoft Executive Leadership Series series
Hardback
Description
Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened.
Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needsSuggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologiesChallenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:192 pages, Exhibits: 8 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:30/12/2010
- Category:
- ISBN:9780470639979
Other Formats
- PDF from £20.14
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Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:192 pages, Exhibits: 8 B&W, 0 Color
- Publisher:John Wiley & Sons Inc
- Publication Date:30/12/2010
- Category:
- ISBN:9780470639979