Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Introduction to Management : Functions and Challenges
Dr Sarah Birrell (Senior Lecturer in Climate Change and Busines Ivory
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Advanced Issues in Partial Least Squares Structural Equation Modeling
Joe (University of South Alabama, USA) Hair
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Add to BasketMKTG
Joe (Louisiana State University) Hair
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Business Research Methods
Barry (Ole Business School, University of Mississippi) Babin
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Crowdsourcing in Management Research : A New Tool for Scientific Inquiry
Regina (Jagiellonian University, Krakow, Poland) Lenart-Gansiniec
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Management, Conflict Resolution and Strategy : Coping with Stress at Work
Magdalena Kraczla
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Digitization, Trust and SMEs
Anna (Jagiellonian University, Krakow, Poland) Wziatek-Stasko
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Code of Practice for Programme Management in the Built Environment
CIOB (The Chartered Institute of Building)
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Add to BasketLecture Notes In Entrepreneurial Finance For The Digital Economy
Peter Joakim (The Univ Of Sydney, Australia) Westerholm
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Essentials of Business Law and the Legal Environment
Barry (The University of North Carolina at Chapel Hill) Roberts
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Management and Cost Accounting
Colin (University of Huddersfield) Drury
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Applications of Piecewise Defined Fractional Operators
Abdon (Academic Head, Department and Professor of Applied Ma Atangana
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New Venture Creation : A Framework for Entrepreneurial Start-ups
Paul (University of Bedfordshire, UK) Burns
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Add to BasketManaging Diversity, Equity, and Inclusion in Public Service Organizations : A Liberatory Justice Approach
Rashmi (Seattle University, USA) Chordiya
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Social Sector Communication : Concepts, Strategies and Case Studies
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Business Model Innovation : A Blueprint for Strategic Change
Chander (University of Cambridge) Velu
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The Cyber Predators : Dark Personality and Online Misconduct and Crime
Aaron (University of Haifa) Cohen
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