Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Contemporary Issues in Marketing : Principles and Practice
Ayantunji (University of East London, UK) Gbadamosi
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles (University of Kansas, USA) Marsh
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Marketing Concepts and Strategies
Sally (Coventry University, UK) Dibb
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Social Media Marketing : A Strategic Approach
Donald I. (Spokane Falls Community College) Barker
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Customer Xperience Leadership: A Blueprint To Maximize Performance
Nadav (The Center Of Xperience Leadership, Israel) Goldschmidt
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Marketing Communications : Objectives, Strategy, Tactics
John R (University of Wollongong, Australia) Rossiter
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A History of Australian Co-operatives 1827-2023
Greg (University of Sydney, Australia) Patmore
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Managing Customer Experience and Relationships : A Strategic Framework
Don (President and Founder of Marketing 1:1, Inc.) Peppers
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e-Marketing : Applications of Information Technology and the Internet within Marketing
Cor (Rotterdam School of Management, Erasmus University, The Molenaar
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Strategic Market Management
David A. (University of California, Berkeley) Aaker
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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Strategic Social Marketing : For Behaviour and Social Change
Jeff (Strategic Social Marketing Ltd, UK) French
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