Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Theory Building for Hypothesis Specification in Organizational Studies
Badrinarayan (Professor, National Institute of Bank Management, Pawar
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Service Management and Marketing : Managing the Service Profit Logic
Christian (Swedish School of Economics, Helsinki) Gronroos
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£56.95
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