Public Relations : Principles and Practice
Philip (University of Hull) Kitchen
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Consumer Psychology for Marketing
Stephen (University of Ulster, UK) Brown
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Preisstrategien und Produktqualitat als Determinanten der Marktdurchdringung : Empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests
Hans Christian Jansen
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Strategic Marketing Management
Richard M.S. (Loughborough University, UK) Wilson
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Add to BasketStated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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International Marketing : A Global Perspective
Helmuth (Management Consultant) Leihs
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Add to BasketKontextabhaengige Praeferenzen : Die Relativitaet Von Praeferenzurteilen Und Ihre Bedeutung Fuer Kaufentscheidungen Von Konsumenten
Hans Hoser
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Add to BasketeCRM im Kontext des Internetmarketing in Japan : Eine kritische Bestandaufnahme
Christian (University of Luxembourg Luxembourg) Schulz
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Moeglichkeiten und Grenzen des Einsatzes von Communities im Rahmen des Online-Marketing
Christian (University of Augsburg Germany) Hoffmann
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Ubiquitarer E-Service Fur Konsumenten : Die Perspektive Der Theorie Psychologischer Reaktanz
Christian Arnold
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Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems
Christian Zagel
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Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems
Christian Zagel
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Multi-Level-Marketing : Empirische Studien Zu Konsumentenverhalten Und Abwanderung Von Vertriebspartnern
Christian Bosch
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Public Relations in der Erwachsenenbildung
Christian Renner
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Identitaetsorientiertes Stadtmarketing : Ein Beitrag Zur Koordination Und Steuerung Des Stadtmarketing
Christian Ebert
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Add to BasketIndustrielle Services. Strategien Der Internationalisierung.
Christian Zieler
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Preis-Leistungs-Positionierung : Konzeption Und Umsetzung
Christian Wiegner
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Add to BasketBetriebsformen Im Automobilhandel : Konzeptualisierung Und Empirische Ergebnisse Einer Multiattributiven Praeferenzstrukturmodellierung
Christian Stallkamp
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Add to BasketKonsumentenpreiswissen : Eine Empirische Studie Im Oesterreichischen Lebensmitteleinzelhandel
Christian Idinger
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Add to BasketNeuere Ansatze zur Messung von Kundenzufriedenheit
Christian Schamberger
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Das Internet als Instrument der Marktforschung
Christian Sass
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Marketing : Herausforderung Electronic Commerce
Christian Uhl
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