The Rowman & Littlefield Handbook of Media Management and Business Hardback
Edited by L. Meghan Mahoney, Tang Tang
Part of the The Rowman & Littlefield Handbook Series series
Hardback
Description
The purpose of the Handbook of Media Management and Business is to connect research and industry practice.
It provides a strategic guide for aspiring and current media professionals for solving media management issues in a convergent environment.
It is a comprehensive one-stop reference in media management and business for upper-level undergraduates, graduate students, and industry practitioners.
It is imperative for media students/professionals—regardless of specific interest—to understand how business is conducted in the ever-changing media industries as well as to be aware of management issues that drive the production and distribution of media content that entertains, informs, and persuades audiences.
Thus, this book is relevant to anyone who works (and aspires to work) in any area of media business.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:480 pages
- Publisher:Rowman & Littlefield
- Publication Date:17/11/2020
- Category:
- ISBN:9781538115305
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:480 pages
- Publisher:Rowman & Littlefield
- Publication Date:17/11/2020
- Category:
- ISBN:9781538115305
