Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Contemporary Issues in Digital Marketing : New Paradigms, Perspectives and Practices, Paperback / softback Book

Contemporary Issues in Digital Marketing : New Paradigms, Perspectives and Practices Paperback / softback

Edited by John Branch

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

The theme of this book isdigital marketing. We now live in the digital age - indeed, there are more than3 billion people connected to the internet.

For every 100 people on the planet,there are 96 mobile telephone subscriptions. And more and more of our everydayobjects - cuddly toys, cars, even kettles - have created an "internet ofthings." It is no surprise, therefore, that companies are eager to harness thisdigital world.

Marketers, in particular, hope that so-called digital marketingwill allow them to gain new customer insights, refine customer segmentation,and communicate to customers more efficiently and effectively.

They anticipatethat the digital age will offer possibilities for new product innovation,advanced methods for engaging customers and original vehicles for creatingbrand communities.

Despite the pervasivenessof digital technologies, however, digital marketing is seemingly still in its infancy. To begin, what exactly is digital marketing? The term is commonly used, but itsmeaning - its scope, outline, boundary and limits - is far from concise.

Thisbook explores the realities of digital marketing, with contributions from bothacademics and practitioners who are experts in the field.

Information

£30.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information