Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
How to Plan Advertising, Paperback / softback Book

How to Plan Advertising Paperback / softback

Paperback / softback

Out of stock

Description

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned.

There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies.

It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:224 pages
  • Publisher:Cengage Learning EMEA
  • Publication Date:
  • Category:
  • ISBN:9780826457400

£60.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:224 pages
  • Publisher:Cengage Learning EMEA
  • Publication Date:
  • Category:
  • ISBN:9780826457400