Sports Business Management : Decision Making Around the Globe Hardback
by Norman O'Reilly, George Foster, Antonio Davila
Hardback
Description
Sports Business Management will equip students with a comprehensive understanding of the sport industry.
With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O'Reilly, and Davila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations.
Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics such as diversity in sport, the impact of technology, and social media.
Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
Information
-
Item not Available
- Format:Hardback
- Pages:512 pages, 64 Line drawings, color; 11 Halftones, color; 95 Tables, color; 75 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:25/01/2016
- Category:
- ISBN:9781138919532
Information
-
Item not Available
- Format:Hardback
- Pages:512 pages, 64 Line drawings, color; 11 Halftones, color; 95 Tables, color; 75 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:25/01/2016
- Category:
- ISBN:9781138919532
