Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Information Communication Technologies and City Marketing : Digital Opportunities for Cities Around the World, Hardback Book

Information Communication Technologies and City Marketing : Digital Opportunities for Cities Around the World Hardback

Edited by Mila Gasco-Hernandez, Teresa Torres-Coronas

Hardback

Out of stock

Description

Important investments of the past several years have greatly contributed to the study of city marketing.

Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. ""Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World"" promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development.

Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Information

£195.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information