Strategic Public Relations Management : Planning and Managing Effective Communication Campaigns
Erica Weintraub (Washington State University) Austin
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Media Management : A Casebook Approach
Ann (University of Georgia, USA) Hollifield
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Show Me the Money : Writing Business and Economics Stories for Mass Communication
Chris (University of North Carolina at Chapel Hill, USA) Roush
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The Crisis Manager : Facing Disasters, Conflicts, and Failures
Otto (Boston University, Massachusetts, USA) Lerbinger
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Public Relations and Social Theory : Key Figures, Concepts and Developments
Øyvind Ihlen
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Excellent Public Relations and Effective Organizations : A Study of Communication Management in Three Countries
James E. Grunig
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Handbook of Risk and Crisis Communication
Robert L. Heath
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Applied Public Relations : Cases in Stakeholder Management
Kathy Brittain Richardson
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Deconstructing Public Relations : Public Relations Criticism
Thomas J. Mickey
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Political Public Relations : Concepts, Principles, and Applications
Jesper Stromback
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Stories of Life in the Workplace : An Open Architecture for Organizational Narratology
Larry Browning
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Advertising Theory
Shelly (University of Missouri, USA) Rodgers
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Research Methods for Studying Groups and Teams : A Guide to Approaches, Tools, and Technologies
Andrea Hollingshead
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International Public Relations : A Comparative Analysis
Hugh M. Culbertson
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Public Relations History : From the 17th to the 20th Century: The Antecedents
Scott M. Cutlip
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Future Radio Programming Strategies : Cultivating Listenership in the Digital Age
David MacFarland
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The Emergent Organization : Communication As Its Site and Surface
James R. Taylor
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Speaking Our Minds : Conversations With the People Behind Landmark First Amendment Cases
Joseph Russomanno
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Building Theories of Organization : The Constitutive Role of Communication
Linda L. Putnam
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Public Relations As Activism : Postmodern Approaches to Theory & Practice
Derina R. (Lamar University, USA) Holtzhausen
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Communication as Organizing : Empirical and Theoretical Explorations in the Dynamic of Text and Conversation
Francois Cooren
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Public Relations Metrics : Research and Evaluation
Betteke van Ruler
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