Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Big Data, Big Design : Why Designers Should Care about Artificial Intelligence, Paperback / softback Book

Big Data, Big Design : Why Designers Should Care about Artificial Intelligence Paperback / softback

Illustrated by Keetra Dean Dixon

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

Big Data Big Design defines and explores what every designer needs to know about artificial intelligence (AI) and machine learning (ML), all the while inspiring designers to harness this technology and establish leadership via thoughtful, human-centered design.

It’s not just about the algorithms, it’s about what we do with the data once received.

Ellen lupton says, “ Important and accessible!” Readers will explore the principles and cultural context of Ai and ML, as well as gain an understanding of the design opportunities and pitfalls that arise as designers incorporate predictive algorithms into their practice.

Designers will walk away from this portable, friendly book inspired by practical and theoretical knowledge that will allow them to make thoughtful decisions as this technology unfolds.

Information

Save 25%

£21.99

£16.49

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information