E-Business Strategy: Text and Cases Paperback / softback
by Paul Phillips
Paperback / softback
Description
It aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application.
Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
Information
-
Item not Available
- Format:Paperback / softback
- Pages:416 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/12/2002
- Category:
- ISBN:9780077098377
Information
-
Item not Available
- Format:Paperback / softback
- Pages:416 pages
- Publisher:McGraw-Hill Education - Europe
- Publication Date:16/12/2002
- Category:
- ISBN:9780077098377