Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell, Paperback / softback Book

The Digital Marketing Handbook : A Step-By-Step Guide to Creating Websites That Sell Paperback / softback

Paperback / softback

Description

What's Your Website's ROI?Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W.

Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:Integrate a digital marketing plan with traditional marketing outreach effortsMaximize open rates, click-through rates, conversions, and salesAvoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email listMaster Google AdWords, Facebook Advertising, and other traffic-generating tacticsDrive quality leads to your online and offline storefrontsProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platformsDesign hub sites, landing pages, and "squeeze pages" guaranteed to bring in leadsPlus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Information

Save 14%

£15.99

£13.69

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information