Building Strong Brands
David A. Aaker
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Add to BasketBrand Leadership
David A. Aaker
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
David A. Aaker
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Body Language in Business : Decoding the Signals
A. Furnham
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The Elephant In the Boardroom : The Causes of Leadership Derailment
A. Furnham
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Head and Heart Management : Managing Attitudes, Beliefs, Behaviours and Emotions at Work
A. Furnham
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Three Threats to Brand Relevance : Strategies That Work
David A. Aaker
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Three Threats to Brand Relevance : Strategies That Work
David A. Aaker
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Management Mumbo-Jumbo : A Skeptics' Dictionary
A. Furnham
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Management Intelligence : Sense and Nonsense for the Successful Manager
A. Furnham
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People Management in Turbulent Times
A. Furnham
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The Talented Manager : 67 Gems of Business Wisdom
A. Furnham
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The People Business : Psychological Reflections on Management
A. Furnham
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Management and Myths : Challenging business fads, fallacies and fashions
A. Furnham
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The Engaging Manager : The Joy of Management and Being Managed
A. Furnham
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The Resilient Manager : Navigating the Challenges of Working Life
A. Furnham
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Brand Relevance : Making Competitors Irrelevant
David A. Aaker
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Brand Relevance : Making Competitors Irrelevant
David A. Aaker
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Spanning Silos : The New CMO Imperative
David A. Aaker
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Body Language in Business : Decoding the Signals
A. Furnham
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