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Models and Managers : The Concept of a Decision Calculus - eBook

Models and Managers : The Concept of a Decision Calculus

John D. C. Little

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Operations Research in Marketing : What's Up - eBook

Operations Research in Marketing : What's Up

John D. C. Little

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A Logit Model of Brand Choice Calibrated on Scanner Data - eBook

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni

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