The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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Add to BasketKapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Add to BasketRumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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Rumors : Uses, Interpretation and Necessity
Jean-Noel Kapferer
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