B2B Brand Management
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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The Globalization of Chinese Companies : Strategies for Conquering International Markets
Arthur Yeung
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The Globalization of Chinese Companies : Strategies for Conquering International Markets
Arthur Yeung
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Going Abroad 2014 : How to understand foreign markets and do business around the globe
Waldemar Pfoertsch
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