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Creating Experience Value in Tourism, Paperback / softback Book

Creating Experience Value in Tourism Paperback / softback

Edited by Nina K (Professor of Marketing, Tromsø University Business School, Norway) Prebensen, Professor Joseph S (Professor of Tourism, Hospitality and Event Management, Indiana University Chen, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, USA) Uysal

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Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others.

Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.

Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding.

Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.

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