Review of Marketing Research
Naresh K. Malhotra
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
Continuing to Broaden the Marketing Concept
Dawn (Vanderbilt University, USA) Iacobucci
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Format: Book (Hardback)
Marketing Accountability for Marketing and Non-Marketing Outcomes
V. (Indian School of Business, India) Kumar
In Stock - usually despatched within 24 hours
Format: Book (Hardback)