Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Marketing Discourse : A Critical Perspective
Per Skalen
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Generation Y in Consumer and Labour Markets
Anders, Ph.D. Parment
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Sensory Marketing : Theoretical and Empirical Grounds
Bertil Hulten
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris (Royal Holloway, University of London, UK) Hackley
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Generation Y in Consumer and Labour Markets
Anders, Ph.D. Parment
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Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Morris Holbrook
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Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Morris Holbrook
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Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures
Stephanie (University of Edinburgh, UK) O'Donohoe
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Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures
Stephanie (University of Edinburgh, UK) O'Donohoe
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Interactive Marketing : Revolution or Rhetoric?
Christopher Miles
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Managing Service Firms : The Power of Managerial Marketing
Per Skalen
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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Consumption, Psychology and Practice Theories : A Hermeneutic Perspective
Tony Wilson
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Branding Masculinity : Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
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