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Cognitive Choice Modeling, Hardback Book

Cognitive Choice Modeling Hardback

Hardback

Less than 10 available - usually despatched within 24 hours

Description

Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity.

Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists.

In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R.

Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior.

Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.

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