Why People Don't Buy Things : Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales Paperback / softback
by Harry Washburn, Kim Wallace
Paperback / softback
Description
Selling can be a science as well as an art, and offering the right product at the right price is only the starting point.
The authors explore the thought processes potential buyers go through every time they consider making a purchase.
This guide offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customers' buying path.
By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:208 pages
- Publisher:INGRAM PUBLISHER SERVICES US
- Publication Date:07/01/2000
- Category:
- ISBN:9780738201573
Information
-
Out of stock
- Format:Paperback / softback
- Pages:208 pages
- Publisher:INGRAM PUBLISHER SERVICES US
- Publication Date:07/01/2000
- Category:
- ISBN:9780738201573