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The Survival Paradox : Change vs Stability at Apple and any Immortal Company, Paperback / softback Book

The Survival Paradox : Change vs Stability at Apple and any Immortal Company Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Surviving as a company in today's economy takes more than just adapting to a changing environment.

Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy.

This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector.

It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.

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Save 18%

£40.00

£32.55

Available to Order - This title is available to order, with delivery expected within 2 weeks
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