Product Strategy and Management Paperback / softback
by Michael Baker, Susan Hart
Paperback / softback
Description
Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival.
It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels.
It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy.
It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories.
It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
Information
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Out of stock
- Format:Paperback / softback
- Pages:560 pages
- Publisher:Pearson Education Limited
- Publication Date:19/04/2007
- Category:
- ISBN:9780273694502
Other Formats
- PDF from £39.59
Information
-
Out of stock
- Format:Paperback / softback
- Pages:560 pages
- Publisher:Pearson Education Limited
- Publication Date:19/04/2007
- Category:
- ISBN:9780273694502