Brand Therapy : 15 Techniques for Creating Brand Strategy in Pharma and Medtech Hardback
by Brian Smith
Hardback
Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization.
In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans.
Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Information
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Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:212 pages
- Publisher:Practical Inspiration Publishing
- Publication Date:19/10/2020
- Category:
- ISBN:9781788602402
Other Formats
- Paperback / softback from £29.05
- EPUB from £6.99
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:212 pages
- Publisher:Practical Inspiration Publishing
- Publication Date:19/10/2020
- Category:
- ISBN:9781788602402