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Intercultural Communication as a Clash of Civilizations : Al-Jazeera and Qatar’s Soft Power, Hardback Book

Intercultural Communication as a Clash of Civilizations : Al-Jazeera and Qatar’s Soft Power Hardback

Part of the Critical Intercultural Communication Studies series

Hardback

Description

Intercultural Communication as a Clash of Civilizations argues that Al-Jazeera is not an agent of globalization, as is widely argued, but a tool used by the Qatari government to advance its political as well as Islamist goals.

This book also maps the Western tendency to reject the network outright despite Al-Jazeera’s billion-dollar investments designed to gain entrance into Western markets; it shows empirically that this rejection is similarly rooted in religious, cultural and national motives.

This book asserts that the main outcome of Al-Jazeera’s activities is the promotion of religious and cultural conflicts.

The network persistently portrays global events through the prism of conflicting religious and cultural values – propelling a clash of civilizations as per Samuel P.

Huntington’s well-known thesis.

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